Segment Marketing Manager

Lansing,  Michigan – Movement Search and Delivery    is working with a growing, diversified, publicly traded 40-year-old company that is a leading supplier to the commercial automotive industry. Due to their growth, they have a newly created position for a Segment Marketing Manager, southwest of Lansing.

What you will do: The Segment Marketing Manager is responsible for formulating and executing integrated, strategically-focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals, across prospective and current clients, for an assigned business unit, in alignment with the corporate brand strategy. The role works closely with sales management, product/engineering management, and the sales teams to drive results, partners with the sales team to enhance their success through recommending and developing tools such as email campaigns, white papers, collateral, presentation materials, webinars and company/industry profiles, and supports corporate-sponsored activities, such as customer conferences, annual kickoffs, tradeshows, and other ad-hoc activities by serving as segment or regional contact. The position leads demand generation planning efforts, achieves marketing qualified lead and pipeline targets by planning and executing marketing programs, and collaborates with content marketing to optimize email copy, web landing pages, and other program-related collateral. Additionally, the Segment Marketing Manager initiates/manages lead nurturing programs to accelerate prospects, analyzes project performance and company impact to drive insights, and tracks/reports on campaign costs, performance, and ROI to understand channel and offer performance.

What you will need: Bachelor’s degree in marketing or business. Current experience in automotive sales. Experience managing and/or leading marketing campaigns. Previous experience collaborating with highly driven sales teams as demonstrated through a solid understanding of sales cycles and sales tool development. Solid background in direct marketing and lead generation across multiple channels, including web-based communications including B2B lead generation and opportunity creation.

Our client offers an outstanding relocation package, comprehensive benefits and strong compensation.

What we offer: Honest and transparent representation to our clients…  it’s what we do.

If you have ALL of the required qualifications for this position and are skeptical about sending in a resume to someone you have never spoken with, give us a call. We try to rise above the recruiting rhetoric by giving our contact information in order to provide you as much information as possible. We go to great lengths to work directly with the hiring managers for the positions we represent so our job descriptions truly reflect the needs of the organization.

Please send your resume and current compensation  to:

Greg Giltner
(Yes, this email goes directly to a real person)
(248) 297-5305