Digital Marketing Manager - Manufacturing


Benton Harbor, Michigan – Movement Search & Delivery   is working with an industry leader in the consumer products industry. Due to their growth, they have a newly created position for a Digital Marketing Manager.

What you will do: The Digital Marketing Manager provides brands and external agencies with deep digital expertise to help drive strategy and content across online platforms, manages digital campaigns for select brands as well as social media and mobile activities, and acts as a consultative resource and subject matter expert for all content creation to support digital marketing activities. The position develops digital content strategic briefs/plans, frameworks, and project implementation documents, provides feedback from a digital perceptive on product details page (PDP) to ensure consistent, on-strategy execution across all components, and supports our customer care group by providing data and insights on. The role manages relationships with key digital partners related to the health and growth of our websites (SEO, voice of customer,etc.), manages quantitative and qualitative metrics for our websites across all brands and business units, provides guidance and build strategy to overcome digital pain points across our consumer journey, while also collaborating with project management, creative and development for execution and ongoing review of defined programs.

What you will need: Bachelor’s Degree in Marketing or Business. Mid-range  experience in marketing with experience in digital marketing. Current experience in a management role. Excellent understanding of web technologies and concepts; search engines, landing page design and optimization (A/B and multivariate testing), tools and trends. Experience with setting goals and measurement for digital activities. Experience selecting vendors in the digital media space.

What we offer: Honest and transparent representation to our clients…  it’s what we do.

If you have ALL of the required qualifications for this position and are skeptical about sending in a resume to someone you have never spoken with, give us a call. We try to rise above the recruiting rhetoric by giving our contact information in order to provide you as much information as possible. We go to great lengths to work directly with the hiring managers for the positions we represent so our job descriptions truly reflect the needs of the organization.

Please send your resume and current compensation to:

Greg Giltner
(Yes, this email goes directly to a real person)
(248) 297-5305