Brand Manager - Durable Goods


Benton Harbor, Michigan – Movement Search & Delivery   is working with an industry leader in the consumer products industry. Due to their growth, they have a newly created position for a Brand Manager.

What you will do: The Brand Manager executes brand strategy through brand architecture, manages effective and consistent creative integration across brand portfolio, and partners with category merchandising teams to support current business needs. The position leads day to day agency relationship to drive integrated marketing strategies and communications, partners with the Digital Center of Excellence (DCOE) to establish and manage strategic digital initiatives across the consumer decision, and executes integrated media plans. The role manages/integrates monthly business updates across all categories to brand and channel marketing team, partners with consumer insights team to develop brand leadership scorecards and actionable insights, and manages brand budgets across multiple agencies and consumer touch points. Additionally, the Brand Manager works with new product brand teams to ensure brand differentiation of features and claims and aesthetics are met, supports new product brief development for overall marketing communications and drives a superior, actionable understanding of consumers throughout the organization including segments, insights, purchase drivers and behaviors.

What you will need: Bachelor’s Degree in Marketing. Current experience in durable goods consumer products. Experience in a supervisory role.

What we offer: Honest and transparent representation to our clients…  it’s what we do.

If you have ALL of the required qualifications for this position and are skeptical about sending in a resume to someone you have never spoken with, give us a call. We try to rise above the recruiting rhetoric by giving our contact information in order to provide you as much information as possible. We go to great lengths to work directly with the hiring managers for the positions we represent so our job descriptions truly reflect the needs of the organization.

Please send your resume and current compensation to:

Sarah Shipman
(Yes, this email goes directly to a real person)
(248) 297-5305